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5 Ways To Create More Value As A Musician (#5 Will Surprise You)

Value. Value is what holds the key to your success as a musician. The more valuable you are to the marketplace the more you will be rewarded. Rewarded in the form of money, recognition, and satisfaction. The more valuable your music becomes the more fulfilling your work is to you. Yes you can find this even if your music is in the beginning stages of your career, but we argue that the better you become and more valuable you become the more enjoyment you will have with music.

5 Ways To Create More Value As A Musician

1. Be Different

The hard part about being different is that at first many people might not recognize or even like what you are doing! The idea of this is not to appeal to many people. Being different allows you to make music for only a select number of people. Making music for a select number of people makes you different and increases your value because there are fewer people like you doing it. Scarcity can create value. You being different than the rest creates scarcity and value.

2. Have A Large Following

Musicians who have the eyes and ears of many are valuable. This sadly doesn't even mean the music has to be good! If you have people's attention, this creates value in the marketplace. When a company, label, or brand looks at your following they see dollar signs. The reason for this is that when it comes to streaming, concerts, and views the more you have the more money you make. And the more money you make the more money a label can make with (from) you.

3. Be So Good They Can't Ignore You

The title of this one speaks for itself. "Be So Good They Can't Ignore You" is a great concept written by world renown author Cal Newport. The idea is that your skills trump everything else. The better your music is over a sustained period of time, it is inevitable that you will become more valuable. And the world will find a way to recognize your talent.

4. Give Them What They Want

If your fans are begging you to deliver them a tropical dance soothing new song, give them a tropical dance soothing new song! Your artistic integrity only goes so far when it comes to the market. You become more value by delivering to people what they want. This may not always line up with what you want. To become more valuable you're going to need to deliver what it is that other people want.

5. Enhance Your Visuals

The first thing people do is see. Visuals with your music is a major part to becoming more valuable. Although this relates to appearance, the better quality your photos, graphics, and logos are. The more valuable you appear.. People tend to value things more if they appear to look valuable! Go Figure!


The most important thing to you on becoming successful is to become more valuable to other people. This can come in many different forms as listed above. If you are looking for a path to superstardom or want to make a full time career out of making music you will need to become valuable enough for those positions. You will need a combination of being different, having a large following (not in both cases), being so good they can't ignore you, giving people what they want, and enhancing your visuals and image. Use these to create a valuable music career to accomplish all that you want out of your music.

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